With an area of 17 square kilometres and nearly 600,000 local residents, Park Lingezegen is a green oasis for recreation and relaxation. Among other things, the park offers an event terrain that can be used to the full. But how do you ensure an offer that meets the wishes of so many people, attract enthusiastic organisers, and arrange everything legally watertight for an entire year?
At Unity Agency, we have the knowledge and experience to make this a success!
In many communities, a small group often stands up for the interests of many. Here we see the 1/9/90 rule reflected: 1% of people actively contribute, 9% are somewhat involved, and the remaining 90% follow. This means that you often uncover the real needs of your target group by having in-depth conversations with a select number of stakeholders.
For Park Lingezegen, we focused on three key steps:
