
The challenge at Dedicated to Hardstyle lies in staying engaging and connecting with a fast-growing and energetic community. How do you ensure that engagement remains high, content is relevant, and the passion for hardstyle is continuously reinforced? It is also a challenge to find the balance between creative freedom for members and the consistent appearance of the brand.
Every community has its own dynamic, and Dedicated to Hardstyle is no exception. This is a community of interest: people brought together by their shared passion for hardstyle. To really appeal to these fans, you need to know what drives them: music, festivals, merchandise and the connectedness within the scene. It’s all about finding the right tone and approach that fits this world.
At Dedicated to Hardstyle, we focus on three main pillars:
Share tasks and make sure the community stays alive.
Think exclusive creator afternoons, meet-ups and online actions that bring the community together even more.
With major festivals and DJs in our community, collaborations with major parties cannot be left behind. These collaborations need to be maintained, and spurred into action.