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Unity Agency

Community Building

At Unity Agency, everything revolves around one thing: connecting people. We believe that a strong, active community is the secret behind a successful brand. We help businesses not only reach their target audience but truly engage them. How? By initiating conversations, seeking collaborations, and enhancing brand experience through event creation. This ensures that your brand finds a place in the heart of your community.

Your brand is not only recognised but also embraced, discussed, and shared by those who are enthusiasts of a particular community. Together, we grow your community and create impact.

How we do it

Who do you want to reach? That is step one! We identify your target audience by asking questions such as: who are already enthusiasts, what interests them, what are their needs, and what motivates them? With these insights, we establish a strong foundation for your community strategy.

Together, we create a community concept that fully aligns with your brand. What are the core values, what is the goal, and what does your community look like? This way, your community becomes an extension of your business. But we don't stop there – every community needs a plan! We develop a strategy that works and help you breathe life into or give your community a kick-start.

Your community truly gains momentum with ambassadors: these are the enthusiastic individuals who help others embrace the brand. They are your community and embody your core values. We assist you in finding the right ambassadors with intrinsic motivation and empower them to contribute effectively.

What could be more enjoyable than an event where your community can truly meet each other? From a friendly gathering to a major event, we ensure that your community has an unforgettable experience and a real connection with your brand.

A strong community has a wide network of engaged stakeholders, including both ambassadors and external partners. We assist you in finding and managing these relationships, ensuring everyone feels heard and valued.

Content is the engine of your community. Together with the administrators, we devise, create, and schedule content that truly engages your target audience and gets them moving. From blogs to videos and social media posts, everything tailored to your brand and the community.

Social media, an own platform, a Facebook group, or another system? We ensure that your community is in the right place. From platform selection to technical advice, we make sure everything runs smoothly and your community feels at home.

We are here for you even the launch of your community! We involved, offer advice analyse performance, and your team with and insights to continually your community. Whether need temporary or part-time support, are ready to help

Doelgroep onderzoek

Onderzoek naar de doelgroep is essentieel om effectieve communities te bouwen. Je moet immers goed inzichtelijk hebben wat jouw community aantrekkelijk kan maken.

Ambassadeursonderzoek

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Community strategie

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Ambassadeursstrategie

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Community management

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Ondersteuning & Advies

Wij begeleiden je naar groei en versterkte relaties binnen jouw netwerk, door kennisdeling en het bouwen van waardevolle connecties.

Project Campercontact

Concept development and strategy
Ambassadors programme
Stakeholder & Partner management
Events

Campercontact is built on the strength of its community: a platform entirely based on user-generated content. With 1.6 million users already contributing out of intrinsic motivation, the brand has a solid foundation. Yet, there was hardly anything done with this engagement.

The only organised group consisted of 10 moderators, but without a clear strategy or guidance. The challenge was to develop a complete community strategy and create more connection between Campercontact and its users.

Campercontact is a typical community of interest: users are connected by their shared passion for camping. This enthusiasm not only ensures a reliable platform with thousands of overnight locations but also offers the chance to form a close-knit community.

The insight here was that users become more engaged when they can actively contribute to the growth of the community. By giving them a bigger role, they not only feel connected to the brand but also become true ambassadors. We harness their intrinsic motivation to create valuable brand experiences.

We have developed a clear roadmap for the community. This not only includes further development of the platform, but also focuses on transforming users into true brand ambassadors. Volunteers take on tasks for Campercontact, forming an engaged community where camping enthusiasts meet and collaborate.

To increase engagement, we use gamification as part of a smart community strategy. This ensures that users actively contribute and feel increasingly connected to Campercontact. In this way, we build a strong, vibrant platform for all camping fans together.

Let's get in touch!

Have questions or want to collaborate? We look forward to hearing from you! Send us a message and let's create something amazing together!
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